SHL Smart Interview On Demand - Questions and Tips

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Last Updated: Apr 13th, 2026

Modern hiring practices are changing fast, with new tech being incorporated to streamline the shortlisting process. Often, companies view this rapid change as progress, while candidates are left to prove themselves in an increasingly inhuman system.

On this page, we'll talk about the SHL Smart Interview On demand, also known as the SHL Video Interview. This automated, AI-driven webcam interview is often taken alongside traditional SHL cognitive aptitude and personality tests.

Most people have never heard of SHL and first learn of its existence when a company they want to work for invites them to take a pre-employment test on the "Talent Central" platform. Unbeknownst to them, SHL is a veteran player in psychometric testing, and its assessments are trusted by numerous organizations.

Let's learn about its "Smart Interview", what to expect, and how to feel prepared.

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For the last few years at JobTestPrep, I've been diving deep into SHL, talking to past test-takers, developing interactive, learner-first prep courses, and writing SHL content and articles.

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SHL is one of the leading job applicant screening assessment providers, used by over 10,000 organisations in the UK and worldwide. In addition to dozens of evaluation tests, SHL provides an AI-based virtual interview platform that enables remote hiring for the convenience of both applicants and recruiters.

What Is the SHL Smart Interview?

The SHL Smart Interview On Demand (ODSI) is the testing giant's foray into AI-based recruitment solutions. It takes place on a bespoke internet platform and requires the candidate to record themselves answering a pre-set series of questions, typically between three and five.

But does "AI" automatically translate to "good"? 

Man taking a webcam interview

What Problem Does an AI Interview Solve?

The need for an AI interviewing platform like the SHL Smart Interview may differ depending on who you ask.

  • From HR's perspective, any opportunity to create automated pipelines reduces the workload on human workers and allows the company to consider a much larger number of applicants. This may not be very convincing to the candidates themselves, however, especially if they are made to feel forced to jump through hoops before ever talking to a human.
  • From a psychometric perspective, job interviews have long been known to have limited validity. In layman's terms, they're not very good at predicting job fit, despite seasoned HR managers who insist they "have strong intuition" and "trust their gut" when it comes to discovering talent.
  • The best way to improve interview validity is through structure. When every candidate is asked the same question and assessed against predetermined criteria, those who pass the process are much more likely to be satisfied and competent at their job.

Ultimately, it's your decision whether to go ahead with a recruiter who asks you to take an AI interview.

If you choose to take on the challenge, you'll find it's not so dissimilar to a regular interview, but more rapid-fire. There will be much less chit-chat and much more pressure to fit all the self-promotion into succinct answers, and to do so with subtlety. 

Let's talk about how to do this.


SHL Video Interview Questions

SHL ODSI questions follow a simple structure. First, you'll be given time to prepare. This prep time varies by employer, but SHL caps it at 2 minutes. Then, you'll need to start recording. Each question is also timed, typically 2-3 minutes.

The SHL AI Interview contains two question types:

Firstly, there are catalogue questions. These come directly from the SHL library and are written by researchers.

These questions will primarily take interest in your past experience, motivators, and skills. They look like typical interview questions you might already be familiar with:

However, SHL also allow their clients to write custom questions. This is where your employer might ask you a role-specific, competency-based question to assess your level of expertise in the field you're applying for.

Such questions may include:

  1. How would you analyze a large customer database to uncover trends or valuable insights?
  2. Describe your approach to decision-making with limited information. What key factors would influence your process?

For both standard stock questions and customised specialty questions, a good approach to showing your worth without looking like you're compiling a dry list of your own virtues, is to use the S.T.A.R method.

Tips

Tip: What Is the S.T.A.R Method?

S.T.A.R stands for situation, task, action, and result.

It is a well-established format for answering interview questions, so much so that some interviewers come to expect it.

To use it, think of a skill you want to demonstrate, and an occasion where you successfully implemented that skill. Then tell your interviewer about the case, in the following order:

  • Situation - what was the problem? What made it particularly challenging?
  • Task - What was your approach to handling the situation? What was your method of operation?
  • Action - What did you do?
  • Result - Did your plan work? What were your takeaways from the story? What did you learn about yourself? How can you apply the same skill in your new job if you are accepted?

Learn more >>

Now that we know what type of questions to expect, let's get down to the actual test: What to wear, how to feel prepared, and how to impress your recruiters.


SHL Smart Interview Tips

Video interviews may feel awkward and unfamiliar at first, but they've become a vital part of the modern job market, offering a chance to leave a strong first impression.

Embracing the unique nature of this format and focusing on your performance can give you a distinct advantage over other candidates. Here are some helpful tips to get started:

Know Your Company

As with any interview, review your company's values and mission statements to understand what recruiters are looking for. You can almost always find these on the company's website.

Look Sharp and Come Prepared

Although the SHL Video Interview is conducted virtually, you need to regard it in the same way as a face-to-face on-site interview.

This means you need to dress appropriately, sit up, ensure your background looks clean and presentable, and find a well-lit, noise-free environment to take the interview in.

Be aware: The SHL AI interview is analysed by an AI that examines your body language and non-verbal cues, such as voice pitch, facial expression, eye contact, body movement, and so on. Thus, it is crucial you be aware of how you present yourself during the interview – sit straight, smile, and look straight at the camera as if it were your recruiter’s eyes.

Also, to leave a good impression, make sure to test your mic, webcam, lighting, and internet stability before the interview begins.

Take Advantage of the Time You Have

As mentioned, you'll have time before each question to prepare.

Use this to write down key points and organise your thoughts. This will help improve your clarity, fluency, and confidence when responding.

Avoid memorising responses word-for-word. Over-scripting can make your delivery seem stiff and unnatural, which the AI can pick up. Besides, you won't have enough time to do it well.


FAQs

To prepare for an SHL video interview:

  1. Familiarise yourself with the format. Since each recruiter can customise its test, your interview will be unique. However, SHL recommends 3-5 questions (based on occupational psychology research), with up to 2 minutes of preparation per question and up to 3 minutes of actual recording time.
  2. Research the company’s values and the job description to tailor your answers.
  3. Create a professional environment with good lighting and minimal distractions.
  4. Be mindful of your body language, ensure your equipment works properly, and organize your thoughts before each question.
  5. Practice recording your responses to build confidence while avoiding memorization to maintain a natural tone.

 Common questions may include scenarios about handling pressure, discussing achievements, and addressing ethical dilemmas, along with role-specific inquiries that require analytical thinking.

You may also face role-specific questions written by your employers to prove that you have the qualifications and training you say you do. 


To excel in an SHL video interview:

  • Treat it like a formal in-person interview by preparing thoroughly and aligning your responses with the company’s values.
  • Create a professional environment with good lighting and minimal distractions, dress appropriately, and ensure your technology functions well.
  • Pay attention to your body language and practice delivering key points without over-scripting.
  • Simulate the interview experience by practising on camera to build confidence and enhance your verbal and non-verbal communication skills.

Yes, the SHL video interview is recorded. It is an AI-based online assessment tool used as part of the hiring process for many companies. During the interview, you will typically answer 3-5 questions, with time allocated for preparation and response. Your performance is evaluated not only on your verbal answers but also on non-verbal cues, as the AI analyzes factors such as body language, facial expressions, and eye contact.



Learn more about mastering interviews.




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